A big thank you to Professor Tobias Heldt, and Professor Jaeyeon Choe for the invitation, to present at CETLER (Centre for Tourism and Leisure Research) at HÖGSKOLAN DALARNA (University)
I was absolutely thrilled to present my latest research on “Pottourism” at the CETLER seminar! Discussing the delicate balance between historical authenticity and fictional narratives at British tourist attractions was an incredibly rewarding experience. It was great to see many students at the seminar, and having great questions,
Thank you for having me! #Pottourism #TourismResearch #HarryPotter
Title: Pottourism: A Blessing or Curse for British Tourist Attractions?
Presenter: Dr Michael O’Regan
Department of Creative Industries
School of Business and SocietyGlasgow Caledonian University, UK
Harry Potter has evolved beyond entertainment into a cultural phenomenon driving a unique form of tourism called ‘Pottourism.’ This study examines its impact on six UK tourist attractions where the series was filmed or set. Through analysis of 17,000 TripAdvisor reviews complemented by stakeholder interviews, the research reveals that over 30% of visitors are influenced by Harry Potter associations. Site managers face the critical challenge of balancing historical authenticity with fictional elements as these locations gain significance in popular culture. These attractions must maintain their historical integrity whilst incorporating fantasy elements to meet diverse visitor expectations, requiring innovative management strategies to ensure sustainability whilst leveraging the franchise’s enduring appeal. The study demonstrates how fictional narratives can transform traditional tourist sites, creating both opportunities and significant challenges for attraction management.
