Quoted in Raconteur about B-Corps

Should your business become a B Corp? I was quoted in a Raconteur (Sunday Times) piece on B-Corp:

But some say it has neither the resources nor the authority to drive change fast enough. Dr Michael O’Regan, senior lecturer at Bournemouth University, points to a lack of scalability: in the UK, just 450 businesses have been certified since 2015. There is also a danger of it attracting “low-hanging fruit”, he says. “Yes, it’s ethical and trying to do a good thing, but many of these companies are already operating responsibly,” says O’Regan. “Regulations and global standards will force boards to make changes, a label will not.”