I am excited to share that I was recently quoted in a new Hospitality Investor article by Edward Robertson, exploring How China turned inbound tourism into a growth engine.
The piece takes an in-depth look at China’s rapid post-Covid resurgence as a premier global tourist destination. By rolling out smart policy reforms like extended visa-free stays, biometric entry systems, and deeply integrated digital payment platforms, China is currently seeing international visitor growth nearly three times faster than the global average.
As a lecturer in tourism and events at Glasgow Caledonian University, I spoke with the publication about how this intense focus on technology is fundamentally breaking down language barriers for international visitors. In the past, navigating hotels and local services where English wasn’t widely spoken could be a significant hassle. Today, the widespread adoption of new tourism apps and digital ecosystems has made the entire visitor experience much more accessible and pleasant.
It is a fascinating time to study international travel trends, and China’s strategic approach to rebuilding its inbound market is a powerful example of how targeted reforms and technology can seamlessly enhance the tourist experience.
You can read the full breakdown of China’s tourism strategy and its impact on the global market here: Hospitality Investor – How China turned inbound tourism into a growth engine.